About Us

Knickerbocker Glory is pioneering a new category of premium children’s undergarments.

The company’s unique range of “Underouts” are fabulously soft, comfy, and stylish undergarments that give girls the freedom to wear and do what they want and parents peace of mind. Underouts tops and bottoms are fashionable, fun, and ok (if not purely intended) to be seen by the outside world.

Founded by British Entrepreneur, Sasha Muir, Knickerbocker Glory is infused with the independent spirit that inspired girls in 19th century England to start wearing fashionable “knickerbockers” so they could do just what they wanted. Our Underouts are fresh and fun and allow today’s young girls to explore and grow whilst encouraging their unique sense of fashion. Our tagline, “Because I Want To…”, serves as a reminder that pursuing proper fun is essential and that being dressed appropriately is key to enjoying that freedom.